launch a new brand with real momentum. what was needed: a clear identity carried through product, site, social, and retail café • fast sampling and fit decisions to hit tight release windows • content that could fuel both campaigns and day-to-day social • operations ready to scale.
we translated the brand language into production standards, set a disciplined sampling cadence, and built a content engine around campaign shoots and bts. retail creative covered menus, cups, signage, billboards, and counter collateral—one system everywhere.
brand development & guidelines • product design & tech packs • sampling & r&d (proto → sms → pp) • shopify & e-commerce (architecture, pdps, cro) • campaign content & social (shoots, bts, calendar, creator cuts, paid) • retail café integration & packaging (menus, cups, signage; packaging & labeling)
from sketch to storefront, the system held. we developed the brand end-to-end—identity, voice, and full guidelines—then translated it into product with tech packs, custom measurements, and fabric/fit r&d. the shopify build launched clean and fast; campaign shoots and bts fed a social program that kept demand warm between drops. the two opening collections sold through, and the café integration made the brand tangible with an added experience.
what worked: disciplined sampling (proto → sms → pp), clear production standards, and a social creative strategy. the result was pace with control—coherent branding, reliable timelines, and a platform ready to scale.
other projects.
(2016-25©)
