design a brand and platform the a&d community can trust—neutral, modern, and useful—while building a back-end ready for scale. the build needed: an identity that signals independence and credibility (not manufacturer-led) • a client-first ux that mirrors how designers actually work—brief → discover → shortlist → inquire • information architecture that can flex across categories, finishes, and partners • a componentized ui + cms schema that supports many dealers and an in-house brand • launch on a tight two-month window without sacrificing extensibility.
we developed the brand from first sketches to full guidelines, then translated it into a design system and cms model: reusable components, structured content types, and relationships for products, partners, finishes, and case studies. the result is a clean editor experience for the team and a front-end that stays fast and coherent as the network grows.
brand development (logo, usage, full guidelines) • design system & component library • ux strategy & information architecture • ui design (flows, wireframes, hi-fi) • web build & scalable cms/back-end (partners + in-house brand) • content patterns & launch support
the brand reads neutral and elevated; the interface reads clear and fast. under the hood, the cms and schema support multi-partner growth and the in-house furniture line—so new collections, dealers, and content can be added without rework.
what worked: a disciplined identity system, client-first ux patterns, and a modular design library tied to a scalable back-end. a predictable cms; room to expand; & a platform that mirrors processes—built for scale, not just launch.
other projects.
(2016-25©)
