deliver a premium, on-brand after party—every US tour—while selling out in advance. the program needed: • a distinct concept per tour stop (album-coded, not copy/paste); • fast venue transformations: interiors, signage, and photo activations; • integrated sponsor and tour-dj branding without diluting the artist; • a marketing engine that sells tickets before show days; • tight ops: approvals, security, artist arrival, and day-of run-of-show.
we ran the night as a system: creative direction → production plan → approvals → paid + organic rollout → venue install → show control. design covered flyers, ads, menus, and arena screen placements; the media plan handled targeting, budgets, and a/b creative. operations aligned venue, security, artist team, and sponsors to the minute.
creative direction & concept (album-coded) • brand system & design (flyers, menus, signage, motion) • production & venue install (interiors, dress-coded bar, photo activations) • sponsor & tour-dj integrations • 360° marketing (paid + organic, wildposting, arena screens) • ticketing strategy & day-of show ops (run-of-show, security, artist coordination)
every event sold out. media did the heavy lifting—roughly three-quarters of sales landed before show day—then the experience delivered: album-coded interiors, branded cocktails, dress-coded bar, photobooth with tour-dj and sponsors, and venue screens driving awareness from the arena to the after party.
what worked: a curated concept per city, tight approvals, and a media engine that paired performance ads with print/wildposting for cultural signal. feid attended and performed select sets—with a song premiere in year one—turning the after party into part of the tour story.
other projects.
(2016-25©)
