launch a modern label with real operations behind it. the brand needed: a distinctive identity system that translates from mark & voice to packaging, product, site, and press • cut-and-sew built right—tech packs, custom measurements, and r&d on fabric, fit, and finish • a shopify storefront designed for conversion (architecture, pdps, cro, analytics) • a content engine for campaigns and day-to-day social, plus performance marketing • production calendars, vendor discipline, and a fulfillment model that can grow • top-of-funnel partners and a future wholesale pipe—without losing the brand.
we treated identity as an operating system: clear standards, component libraries, and production rules. sampling ran on a set cadence (proto → sms → pp); ops followed a critical path with qc gates. shopify shipped clean; performance channels ran on a weekly test cadence—creative, copy, and audiences—to compound results.
identity & full guidelines (strategy, voice, lockups) • technical & graphic design (tech packs, custom measurements, trims) • sampling & r&d (proto → sms → pp; fabric/fit/finish) • shopify ecommerce (architecture, pdps, cro, analytics) • content engine & performance marketing (campaigns, socials, paid + lifecycle) • manufacturing, sourcing & 3pl ops (calendars, qa/qc, packaging, logistics, returns)
the full stack worked. identity read the same across packaging, product, site, and social; the shop ran fast and clean; and production hit calendar. content and paid performance moved in lockstep, feeding launches and keeping demand warm. ops backbone was strong—sourcing, 3pl, returns, customer service—ready for more.
end-to-end leadership made the difference: brand architecture, cut-and-sew with tech packs and r&d, shopify ecommerce, and performance marketing under one cadence. socials, ads, partnerships, and podcast development extended reach; manufacturing and logistics protected quality and margin. the result: a brand with point of view—and a system that scales.
other projects.
(2016-25©)
